You may be wondering: what’s the big deal with SMS throughput speeds? While the content of a text message is important, equally important is the speed with which the SMS messages are sent. That makes SMS marketing a perfect channel for marketers who have a time-sensitive promotion or alert to share. In fact, 90% of text messages are read within just 3 minutes. SMS marketing is incredibly effective because, while emails can sit unopened in an inbox for hours - or worse, sent directly to the trash folder - 78% of consumers say that SMS is the fastest way to reach them. From a consumers perspective, they’ll only ever receive text messages from businesses that they’ve signed up to receive. Because of very strict federal protections for consumers in the United States, businesses can only text message people that have opted-in to receive those text messages. It’s very important to understand that SMS marketing is not spam. For example, if you ever have received a text message coupon from Macy’s, or Olive Garden, then you’ve received SMS marketing. SMS marketing is text message marketing, where a business sends one message to thousands or even millions of people who have opted in to receive those text messages. In this blog post we talk about why SMS speeds matter, how fast Tatango sends compared to our competitors, and how to calculate your own SMS speeds. Interested in SMS marketing? If so, you’re going to want to understand how SMS messaging speeds can impact your campaign.
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